Building An Idea Factory
All companies have trouble coming up with the “Next Big Thing.” It is crucial to rethink where new innovations come from and not fall into the “inventor’s dilemma;” only making the most lucrative products better and ignoring the less-profitable products. Walls need to be knocked down within companies and searches started for related expertise. This new way of innovation can help to create new markets where nothing existed before
What is important is the whole process of innovation. One product can make a difference, but one thousand small innovations together can create a complete solution that works. A company needs a system that allows these innovations to be accessed easily. As a recent Business Week article mentions, companies like Apple, Toyota, and Proctor and Gamble not only create complete solutions, but go within their walls to experts who can collaborate to create new products and services.
MindMatters’ Enterprise Innovation Management software helps organizations inspire, capture, validate, protect and profit from idea management. The front-end to your Product Lifecycle Management (PLM) process, MindMatters’ patent pending idea management software, Innovator(TM), is the only enterprise system specifically designed to protect ideas by aligning with intellectual property processes, including invention disclosures and legal reviews.