ERI LA Socio-Political Blog

Tradeshow exhibits
Designing Tradeshow exhibits can be a tricky business. Typically its big display and big graphics. But Banner Stands, Literature racks, and table throws and other accessories are often put into the “what ever” category. These three items can give you more bang for your marketing buck than perhaps any big ticket item in your trade show display.

Retractable Banners
Banner Stands can effectively be used to focus the attendees attention on “The Message.” The most common types of banner stands are: retractable, tension, and pole mounted which prove to be effective depending on your own personal tastes and opinions as to what will work best for your audience. Banner Stands can actually help funnel the foot traffic in directions you want the customers to walk once inside your booth if properly placed. Depending on the size of your trade show display and orientation of set up it is important that the correct size banner stand is used in terms of it’s size and it’s foot print. By using double sided banner stands where appropriate you can also double your marketing space while using the same amount of foot print. Take advantage of every square inch of usable marketing space available to you.

Podiums and counters can be much more effective if just a bit more consideration is given to them. You can attract attention to your booth and give it a custom look by adding back lighting to your counters and podiums. Light is always an element which attracts the human eye. Why not take the opportunity of the use of light integrated into your actual hardware. By using transparent media to print on and the simple use of bar lights or bulbs the podium or counter can come alive and focus attention not only to the your trade show display as attendees walk down the aisles but can highlight your speaker during a greeting or presentation. The lighting can also be effective in directing traffic to that part of the booth where it best serves your needs especially when it comes to the greeters position in your Tradeshow exhibits.

Table throws are historically often forgotten. All too often exhibitors regard a table to be nothing more that something to be used with a table cloth. Nothing can be further from the truth when you think of Tradeshow exhibits. A table throw can make for a finished and polished look which will add to what ever sits on that table. There is a reason why diamonds are displayed against a plush or attractive backgrounds. Think of the table throw as a way of displaying your company logo, a message, and a color scheme to maximize your ten by ten space. If the table throw occupies space you can again utilize that space to market your product or service.

Literature Stands
Literature racks are often thought of in an off handed manner. This is a big mistake, bigger than most might assume. Your literature might be the lasting impression of your business that an attendee walks away with. Diamond Literature Stands must be used in an effective manner. Place them where a sales person is near and can approach the prospective client. Normally it is also wise to place your stands deep in the trade show display. Remember to have the stand fit the image of your business or the literature which rests on it. Does the stand enhance the look of the literature?

Something else to consider as the last point is are you planning to use the “simple take away” or “the capture” method. The capture method consists of displaying the type of literature a person can have and having a sales person there to give it to them personally. A nice method of getting to “Press some flesh”, ask for that business card, or make a quick introduction.

You might have sweat creating large top of the line Tradeshow exhibits but did you remember to “sweat the small stuff”?

Good luck!!