4 Ways To Greater Effectivness With Aerial Advertising
High flying advertising is both cost productive and effective. A message trailing behind an airplane can hardly be ignored. In fact, it almost compels those on the ground to read it as it streams by.
People have used this type of advertising (also know as banner towing) to present a product, a business, or even to propose marriage or to wish someone a happy birthday. If you have a reason to reach a large audience with a message, what steps could be taken to design that ad?
First, it is good to talk to a design team about your message. Share with them what you are trying to convey. What is the goal desired? How can this goal be achieved in a few words? As you meet with the designers, be prepared to change your ideas as you talk it through. They are the experts and often have suggestions based on their experience that will make it the most effective possible.
Once you are clear about that message, think about the wording. Some ads convey an entire message in one sentence. Others simply invite someone to go somewhere or to read something which contains more information. For example, it might invite someone to read a newspaper ad, or visit a website. A restaurant logo or name would invite hungry observers to stop by on the way home.
Next, discuss where the message should be delivered for greatest effectiveness. Aerial advertising is effective for the ad is flown over an open area where a large number of people are congregated. This might include beaches, theme parks, concerts, fairs, even over rush hour traffic. Again, the experts can help decide when and where your advertising dollars can be most effectively used.
Next, decide if you want your aerial ads to be designed by an expert, or if you want to design it yourself and send it to them to print in the needed large format. Most companies can have your banner ready to fly within two weeks, although the busy summer months could take longer.
Advertisers ask, “How long will people view my ad as it flies by”? The average view time for an airplane message is about 17 seconds. That is considerably longer than the few seconds a newspaper or magazine ad is viewed. Consider also that it is the only ad that will be seen or heard for those 17 seconds and they can’t ‘flip to another station.’ Also, the plane usually flies over an area multiple times and each time the message is brought to the minds of those below.
Once you have selected your message, your style of banner, and you’ve begun to understand the process, sign a contract and watch what happens. The majority of people who see banner advertising remember it, so if you have something they want, they’ll be in touch.
Services for banner towing are available from many companies that specialize in it. Check the Internet for information about what is available in your area, costs, and possible designing skills. This could be the best way to get your message to the public quickly.